100 SHOPPERS

Running a sales campaign is a carefully planned process that aims to present products attractively in order to achieve sales goals. For this purpose, it is necessary to carry out careful research by the marketing department to learn about customer expectations, their shopping preferences and how they make purchases. It should be remembered that the shopping path looks different in the case of stationary sales and online.

The online sales campaign is governed by its own rules. It is necessary to invest in a specific form of advertising. Fortunately, modern marketing tools allow the companies to better reach the right target audience. Alas, the big problem that the manufacturer has to deal with is maintaining the interest of potential customers and guiding them through the entire purchasing path. Due to the accumulation of products and services and advertisements on the Internet, users often spend only a few moments on a given offer. If there is a need to look for the next stage, they can quickly give up, even if they are interested in the product. Therefore, the shopping path should be intuitive and smoothly guide the customer from one stage to another.

In order to improve the customer purchase path, it is worth using an analytical tool that not only results in a better shopping experience for the customer, but also brings commensurate benefits for the company. 100shoppers.com has created a Where-To-Buy widget that, when placed on a landing page, redirects the interested person to an online store. Not only that, the user is given the opportunity to choose the best retailer for themselves - depending on the price, shopping habits or the availability of a specific model.

This tool, combined with a well-presented product, allows the manufacturer to increase sales, because it almost "holds" the customer's hand, from the moment of clicking the link to finalizing the purchase. Along with the widget, the manufacturer also receives periodic reports on customer behavior for strategic planning of further campaign activities and designing subsequent ones.